KINETIC GAIN · approval desk
exceptions · rollout queues · release-safe brand posture
approval-desk exception routing

Brand governance only works if exception handling is visible before launch week.

The approval desk turns style drift into a queue: which surfaces are in policy, which are blocked, and which need design, content, growth, or stakeholder review before they go live.

Review queue

who needs to act before release
Surface Status Owner Issue Next action
Homepage partner splash
Growth launch surface
blocked Growth design CTA color pair breaks token lane and creates low-contrast secondary state. Replace with approved hero stack buttons before the next review window.
Renewal email module
Lifecycle template
watch Lifecycle ops Spacing drift and copy hierarchy mismatch after last ESP clone. Apply approved module spacing and rerun visual review.
Editorial promo rail
Publishing block
good Content ops Uses approved type scale, spacing, and CTA rail. Monitor only.
Docs hero variant
Support surface
watch Docs team Attempted custom shadow and oversized display line length. Bring back to the approved hero width and remove shadow override.